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国际流行新风尚:来中国大使要学会直播带货?-双语


Salesmanship becomes new skill for ambassadors

国际流行新风尚:来中国大使要学会直播带货?让北京翻译公司北京金橄榄外文翻译有限公司与您一起看看以下内容:


The business of foreign diplomats in China is increasingly about business, as many try their hand at livestreaming, feature in television programs and even deliver exports to customers in person in a bid to promote their products in the world's second largest economy.


国外驻华商务外交官的商业业务正在不断增加,很多外交官正尝试通过直播、参加电视节目等方式带货,甚至为了在世界第二大经济体的中国推广本国产品亲自为客户发货。


For Palitha Kohona, the ambassador of Sri Lanka to China, the attractiveness of the Chinese market has proved so irresistible that he has tried various ways to bring his country's exports closer to Chinese consumers, despite the language barrier and being a newcomer to salesmanship.


尽管有语言障碍,而且推销新人入门不易,斯里兰卡驻华大使科霍纳依然无法抗拒中国市场的巨大吸引力,尝试通过多种渠道将本国产品带给中国客户。


He made his livestreaming debut at the Chinese International Import Expo in November, when he joined a Chinese influencer to promote Sri Lankan tea, biscuits, wine and other products.


他在11月份中国国际进出口博览会上首次直播亮相,当时他与中国一位网红主播一起推销斯里兰卡的茶叶、饼干、红酒和其他产品。


In front of the camera, he introduced viewers to the benefits of the tea he drinks on a daily basis, as well as the coconut oil products he uses.


在镜头前,他向观众介绍了他每天喝茶的好处,以及他使用的椰子油产品。


His efforts paid off massively as the goods were snapped up within minutes.


他的直播效果极佳,产品上架几分钟内就被抢购一空。


"I was surprised to hear that after I joined, the number of viewers jumped to 1.53 million, and she (the influencer) got rid of her stock within 30 minutes," Kohona said.


科霍纳表示:“听说当我进入直播间后,观众数量猛增至153万人,平台产品不到30分钟就全部卖光, 我对此非常吃惊。”


Last year, Sri Lanka exported tea products worth 57 million dollars to China, and he expected this figure to rise to 100 million dollars in the near future.


去年,斯里兰卡向中国出口了价值5700万美元的茶叶,而且他预计这个数字将很快达到1亿美元。


The Sri Lankan envoy's enthusiasm for livestreaming and market development is shared by James Kimonyo, the Rwandan ambassador to China, who first joined a livestreaming session selling coffee-the east African nation's top consumer export-a year ago.


卢旺达驻华大使詹姆斯•基莫尼奥与斯里兰卡大使一样热衷于直播和市场开发。他在一年前开始第一次参加直播销售咖啡,这是东非国家的主要出口产品。


"The Chinese market is a huge market that has seen tremendous growth in terms of the middle-income group, which has a huge purchasing power," he said.


基莫尼奥称:“中国市场体量庞大,中等收入群体数量增长迅速,拥有着巨大的购买力。”


Kimonyo explained that he became interested in livestreaming after realizing that "it is becoming a very powerful tool not only in marketing products but also in directly interacting with consumers.


基莫尼奥解释称当他意识到“直播不仅方便产品推广,也很方便和客户直接互动”后,他对直播就开始非常感兴趣了。


"So livestreaming platforms have really become an effective tool for us to increase our sales in China and to create awareness among the consumers to know Rwandan coffee and tea," he said.


他表示:“直播平台对我们来说是一个很有效的工具,它可以使消费者了解卢旺达咖啡和茶叶,提高我们的在华销售量。”


He added that all the livestreaming events have brought about phenomenal sales, and demand has even overwhelmed supply.


他补充称,所有的直播活动都会带来巨大的销量,甚至是供不应求。


With China's efforts to expand its imports and boost the growth of cross-border e-commerce, the nation is also sharing opportunities from its growth and helping other developing nations tackle their own problems, especially poverty, said Cui Fan, an international trade and economics professor at the University of International Business and Economics in Beijing.


北京对外经济贸易大学国际国际贸易系教授崔凡表示,在扩大进口并推动跨国电商发展的同时,中国也在分享经济增长的机遇,帮助发展中国家解决他们自身困难,特别是贫困问题。


来源:iyuba

 

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